CARPE DIEM

SEIZE THE DAY, RELIEF FROM BODY IMAGE ANXIETY

Brand Identity | Packaging | Web Design

There is a rising tide of men suffering from body image anxiety. Carpe Diem, Latin for seizing the day. A new range of men's health care products designed to provide relief from anxiety.

Whether its hair, face, body, or fragrance. The brand's reputation is all about being sleek, confident, and natural quality products. The matte black range symbolizes fear and mystery while the neon orange combines the energy of red and the happiness of yellow to help break through anxieties.